الوصف
Channel your inner glamazon™ with this NEW palette of 10 shadows inspired by the rich tones of the Amazon Rainforest!
حول العلامة التجارية
Here is a comprehensive overview of Tarte:Brand Overview
Origins: Tarte Cosmetics was founded in 1999 by Maureen Kelly in her apartment in New York City.Launch: The brand initially launched with its first product, a cheek stain, which quickly gained popularity.Ownership: The global beauty company Kose acquired a majority stake in Tarte in 2014.Philosophy & Identity
High-Performance Naturals: Tarte is a pioneer in combining high-performance ingredients with natural skin-loving components, proving that makeup can be both good for you and long-lasting.Cruelty-Free & Vegan-Friendly: The brand is proudly cruelty-free, and a large portion of its expanding product lineup is entirely vegan.Skin-First Approach: The formulations often incorporate beneficial ingredients like Amazonian clay, maracuja oil, and hyaluronic acid to nourish the skin while providing coverage.Iconic Products
Shape Tape Concealer: A global cult favorite and one of the best-selling concealers worldwide, known for its full coverage, matte finish, and long-lasting wear.Maracuja Juicy Lip: A popular multi-tasking product that hydrates, plumps, and adds a glossy hint of color to the lips.Amazonian Clay 12-Hour Blush: A legendary powder blush infused with mineral-rich clay harvested from the Amazon River, celebrated for its incredible staying power.

